- taxpayer-funded subscription database - requires city library card outside of library
- librarian-created Find the Best resources page
Finding consumers who will buy your product or service is an ongoing quest for most businesses. There are very few businesses who have no need for new clients and can afford to be content with their present pool of customers. The resources below can be used to discover new sales leads.
Demographics Now (Library's yearly subscription cost: $6995)
The most powerful tool the library owns in terms of locating residential consumer market segments by geographic region, income, education, age, etc.
ReferenceUSA (Library's yearly subscription cost: $6612)
With the information gleaned from the demographicsnow.com, you can use ReferenceUSA to produce lists of businesses within any given business type or compile lists of residential addresses down to the street level of specificity.
Infotrac Onefile (Library’s yearly subscription cost: $5627)
For tips on marketing, sales and other business functions, Onefile covers nearly 14,000 magazines, journals and trade publications and provides the broadest coverage of business information sources in the Spokane Public Library’s collection.
Business Insights: Essentials (Library's yearly subscription cost: $5627)
Business Insights gathers together in a single database company profiles, company brand information, rankings, investment reports, market research, chronologies, and periodicals. Search this database to find detailed company and industry news and information.
While the databases listed above are great tools, the development of sales leads often comes down to creating and maintaining human contacts and relationships. Follow the link above for a full list of the various local business agencies that provide a forum for networking.
Books and Magazines
For works providing “how-to” advice on conducting market research, networking, selling and so on, search the Spokane Public Library catalog using the following search terms. For the most recent titles, select the “Sort by…Publication Date” option in the upper-right portion of the screen to present the newest titles at the top of the page.