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Business Resources

Demographics Now

Demographics – statistics for a given population – seems like a dry, difficult topic to research, but it’s essential for those starting a new business, marketing to customers, or nonprofits looking for grants. Fortunately, the library has an easy, efficient tool for finding these statistics for people or businesses – Demographics Now. Doing a business plan? Click on “Run a Quick Report” for an easy way to find business sites, local market comparisons, and a market demand map. Find demographics for locations from the entire U.S. down to zip code or census block level – including general population characteristics, consumer expenditures, and “lifestyle reports”. Find out what percentage of people in a zip code claim to “enjoy eating foreign foods” or “dress to please myself”. For more help, check out their video tutorials on how to use the product.

~ Dana the Digital Docent
Posted Thu, 26 Jun 2014 01:14:32

We live in the Information Age.  Let's start acting like it.


The library connects the Spokane business community with the same resources that would otherwise be within the reach of only wealthy individuals or large corporations.  Let's use that power to our collective advantage. 


Of the range of business questions the library receives, the queries tend to fall into the following broad categories:

  • What are the demographics for my market?  Who are my customers and where are they located? 
    • DemographicsNow: Detailed consumer, business and demographic information down to the Census block level.  Includes the Dun & Bradstreet business database as well as Simmons consumer expenditure data.  Download reports to PDF, Word, or Excel.
    • ReferenceUSA: Search by company name, executive title, line of business, estimated sales, number of employees, etc., with geographic filtering ranging from national to street level.  Also search for consumers by spending pattern. Download reports to Excel. 

  • Who are my competitors?
    • ReferenceUSA: Search by company name, executive title, line of business, estimated sales, number of employees, etc., with geographic filtering ranging from national to street level. Download reports to Excel.

  • What are the industry trends for my business?  
    • IBISWorld  (Only accessible in the Downtown Library)
      Comprehensive, astute and easy to digest, IBISWorld’s industry research reports offer the very latest content on every U.S. industry. Each report consists of 30 to 40 pages of key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more.
    • Business Source Complete
      Business Source Complete exceeds all other databases available in terms of its premium content of peer-reviewed, business related journals. Included as part of the comprehensive coverage offered by Business Source Complete are indexing and abstracts for the most important scholarly business journals, dating back as far as 1886.
    • Proquest
      While covering thousands of magazines, journals and newspapers, the value of Proquest really shines when doing local research.  The reason for this is that Proquest provides full-text access to the Spokesman Review going back to1991.  It also provides full-text coverage of the Spokane Journal of Business from 1991.

  • What local agencies provide business classes, coaching, networking opportunities or other assistance?

  • What funding sources are available for new, local businesses?

To connect with Mark Pond, our Business Reference Librarian, you can find him on LinkedIn, Facebook, and on Twitter.

If you don’t find what you were hoping to find on these pages either call the Downtown Library Reference Desk at 444-5336 or email the library staff.  Alternately, if you do find the information you were looking for, we'd like to hear about that as well.

Best wishes to you and the Spokane business community!

City of Spokane


Spokane Public Library • 906 W. Main Spokane, WA 99201 • 509.444.5300


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